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Tencent Clinches Blue Protocol Partnership

by on September 14, 2023

In an amazing expansion to its portfolio, developing studio Tencent has partnered with Bandai Namco. The agreement will see Tencent developing and publishing Blue Protocol Mobile.

According to a Bloomberg report, Tencent has acquired global rights for the Blue Protocol mobile edition, just like they’ve done with other IPs like Call of Duty and PUBG that they have successfully ported to mobile.

The report also indicated that Blue Protocol currently has over 600,000 players in Japan. This makes it the fastest-growing project that Namco has in its history. However, the expansion winds are blowing and the studio is eyeing more Asian markets. The game will launch in Korea later this year as part of Bandai Namco’s global publishing deal with Amazon Games.

In addition, Tencent’s deal to develop and publish on mobile could get off the ground soon, There are many potential vehicles available that can propel it to a global platform. One such is a complimentary window with Amazon’s global release on PC, PlayStation, and Xbox.

However, neither Bandai Namco nor Tencent responded to Bloomberg’s request for comment or confirmation. Tencent, however, has a strong record with free-to-play and mobile games, so the addition of Blue Protocol wouldn’t be too surprising.

On the other hand, Bandai Namco has mentioned its admiration of Tencent’s mobile prowess. The company made the reference at Gamescom 2023 as it related to PUBG’s rapid growth on mobile.

When a huge budget, splashy attention-grabbing game like Blue Protocol is released across a wide range of platforms, Tencent is definitely the right company to carry out such a project.

Notably, the mobile gaming market certainly seems much bigger with recent announcements such as the next Assassin’s Creed game set to launch on iOS. Other companies have released their MMORPGs on mobile devices with success, such as Black Desert Mobile.

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