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No Man’s Sky Had “No PR”?

by on September 16, 2016

No Man’s Sky was pitched and promoted as one of, if not the, biggest game of all time. As the game itself fills a massive universe that would take lifetimes to explore. However, upon getting the game, gamers found that the game they were playing wasn’t exactly the game they were promised. There were a ton of issues, but also, a distinct lack of content that many thought would be there Day One.

So who is to blame for this? Shuhei Yoshida, the popular president of Sony’s Worldwide Studios, says the fault lies with developer Hello Games and their lack of a PR representative. For he told Eurogamer:

“It wasn’t a great PR strategy, because he didn’t have a PR person helping him, and in the end he is an indie developer. But he says their plan is to continue to develop No Man’s Sky features and such, and I’m looking forward to continuing to play the game.”

He even went on to note that he himself has played the game multiple times and can understand where gamers are coming from:

“I had the opportunity to play the game right before launch – and I restarted playing the game on launch day with the Day One patch – so I could see the struggle for the developers to get the game out in the state that they wanted.”

“I understand some of the criticisms especially Sean Murray is getting, because he sounded like he was promising more features in the game from day one.”

Despite all of this, Yoshida said that Sony is still very happy with what No Man’s Sky has done:

“I am super happy with the game actually, and I’m amazed with the sales the game has gotten, so I’m not the right person to judge if it has ‘harmed’ the PlayStation brand. I personally don’t think so. If anything, I am proud that people can play No Man’s Sky on PS4 as well as PC.”

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  • September 18, 2016 at 11:13 am

    I am not sure I would take it that far, but maybe I just did not read into all the hype. I was really unaware that there were all these lies out there about what it was supposed to be, but I have to say this really makes me second guess even playing this game anymore. Very interesting, to say the least.

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