Fallout 4 did an interesting set of events when it was officially announced. It debuted at E3, then not seconds later showed that it’s release was a mere five months away. This was much different than most announcements which can sometimes be years away from full development. At DICE, Fallout 4 Director Todd Howard noted that he truly hopes this will be the standard in the years to come:
“I would like that to become the norm,” Howard told IGN at DICE in Las Vegas. “I hope that the way we did it with Fallout changes how a lot of people do it, and how successful it was doing it that way. I think a lot of people are going to start doing that. That’s my hope. As a gamer, too, I want a period of time to be excited, and I don’t want that to go away. Sometimes they announce, I get so excited, ‘I want to buy this right now!’ And then, I’ve gotta wait.”
He went on to note that the reason behind the secrecy and short window was so fans could truly get excited without a long gap until release:
“It is hard. It was definitely hard on everybody. But, definitely, the way it went, I would make it even shorter if I could get away with it,” he said. “It would be, ‘this is out right now.’ But that’s not my perfect scenario. I think people need a little time to get it. There’s a moment there where everyone enjoys it together. They’re in on it, being excited and waiting for it. Whether that’s five months or less, I don’t know.”
Fallout 4 was a massive success, and the hype from announcement to release was nothing if not building with each new reveal. Whether the game industry will adapt to this is unclear, if it does adapt, it could signal a big change for announcements in the industry.