For their upcoming title Deus Ex: Mankind Divided, Square Enix and Eidos Montreal attempted a unique way for gamers to make pre-orders. Offering special tiers and packs for those who did indeed pre-order, and for some, even get the game four days early.
However, not all were content with this, and spoke out, to the extent that Square-Enix took to their Deus Ex site and announced that the “Augment Your Pre-Order” package is now cancelled.
“At both Square Enix and Eidos-Montréal, we’ve been listening to everything you’ve had to say about the Augment Your Pre-Order program. When it was first conceived, we wanted the program to give you more choice about what you received in terms of pre-order incentives – because we’ve seen in the past that when we choose those packages ourselves, and split them across regions, it has caused frustration. We quickly noticed that this approach created even more frustration than before, resulting in a resounding amount of negative feedback.
We’ve spent a lot of time reading through all of your comments, working to understand how we can try to make things right for you. After much thought and reflection, we decided to close down the program and make all of the incentive content available to anyone who pre-orders Deus Ex: Mankind Divided or purchases a Day 1 edition of the game. Additionally, the release date will no longer be changed in accordance with pre-order numbers, and everyone will gain access to the game on February 23rd, 2016.
Your feedback and input is of the utmost importance to us– as it’s your loyalty and passion for our franchises that gives us the opportunity to continue providing you with great gaming experiences.”